Leading drainage and plumbing manufacturer Wavin has announced the appointment of Maxine Cornelius as its new Commercial Director for the UK and Ireland. This move is part of the company’s efforts to bolster its senior team. Wavin has appointed Maxine to lead its UK and Ireland sales operations.
Her brief includes strengthening support for merchants and installers, overseeing the full Building & Infrastructure range. Maxine will focus on delivering cohesive customer engagement and a commercial strategy designed to help the trade grow sustainably.
Alongside her UK responsibilities, a key area of focus for Maxine will be the development of the Wavin Ireland business. She will work closely with the Wavin Ireland Sales team led by Declan Conlon, Sales Director for Wavin Ireland.
Maxine joins from City Plumbing, one of the UK’s largest builders’ merchants, bringing extensive merchant-side expertise. During her time as Managing Director for sales in the business, she played a key role in driving growth and commercial performance.
Commenting on the appointment, Maxine said: “I’m thrilled to be joining Wavin, an organisation whose purpose and values closely align with my own. I’m particularly excited to work with our merchant partners in the UK and Ireland, continuing to build upon the strong relationships the team has built over the years.
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Dan Scott, Vice President for Wavin’s Northern Europe business unit added: “Maxine brings a wealth of experience to the sales team at Wavin. Her previous roles on the merchant side of the construction supply chain give her a distinct edge, and I’m confident this valuable insight and experience will help to drive a meaningful impact across all areas of the business.
Her appointment continues to enhance the team of expert leaders, putting them in a strong position to serve customers, communities, and colleagues across the UK and Ireland. The senior team is now better equipped to handle the challenges of the industry, and Maxine’s experience will undoubtedly be an asset.
Companies have seen significant benefits from appointing leaders with experience from the merchant side of the supply chain, as it allows them to better understand the needs of their partners and develop strategies that drive growth for all parties involved. This move by Wavin is likely to have a positive impact on their relationships with merchants and installers in the UK and Ireland.
The development of the Wavin Ireland business will be an important area of focus for Maxine, and her work with the Wavin Ireland Sales team will be essential in driving growth and delivering value to customers. With her expertise and experience, Wavin is well-positioned to achieve its goals in the UK and Ireland, particularly in the area of housing programmes.
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